Global sportsbook operator PointsBet has partnered with live casino specialists Evolution Gaming as the firm seeks an expansion of its service across the US’ online gambling market.

Coming hot on the heels of exclusive gaming partnerships entered with the NBA’s Denver Nuggets, NHL’s Colorado Avalanche, and National Lacrosse League’s Colorado Mammoth, as well as the Pepsi Center home of the three franchises, PointsBet is striving to enhance its appeal to players via the addition of the live casino vertical. 

Founded in Australia and originally entering US in July 2018 after gaining a commercial licence to operate as an online corporate bookmaker in New Jersey, the firm has subsequently added Indiana and Iowa to its states of operation.

Seth Young, chief innovation officer at PointsBet, said of the link-up: “We are thrilled to partner with Evolution Gaming to launch live casino technology in US jurisdictions, where we plan to offer our proprietary online casino platform. The addition of Evolution live casino extends the appeal of PointsBet’s premium product in the rapidly growing US market.”

Evolution opened its first US live casino studio in Atlantic City, in August 2018, with a second currently under construction in Pennsylvania with go-live scheduled for the second half of the year, as well as a third in Michigan which is scheduled for debut in 2021.

Sebastian Johannisson, chief commercial officer at Evolution Gaming, added: “Evolution’s live casino portfolio offers PointsBet a rich mix of world-leading online live casino games including classic table games, online poker variants that are big favourites with US players, and our new generation of award-winning, record-breaking game show games. 

“In addition, PointsBet will have the option of exclusively branded dedicated tables and environments, should they require these.”