PointsBet has added a further string to its US sporting bow after announcing a multi-year content and marketing partnership with the PGA Tour that designates the firm as an ‘Official Betting Operator’.

As a result, the sportsbook operator gains the rights in the US to utilise PGA Tour marks, rights to advertise within Tour media and partner platforms, plus content and video rights allowing the firm to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets. Additionally, both parties will collaborate to deliver odds-based content to fans via Tour digital platforms. 

“We are thrilled to work with PointsBet, a world-class brand with an exciting vision for golf’s potential in the betting space,” stated Norb Gambuzza, PGA Tour senior vice president of media and gaming

“PointsBet has made a substantial commitment to golf through a deep and robust product offering and an emphasis on live, in-play betting, both of which will translate into greater audience development and fan engagement for the PGA Tour. PointsBet’s golf products are experiencing incredible growth, which lays the foundation for a very successful relationship.”

PointsBet is currently licensed for sports betting in the three states of New Jersey, Indiana and Iowa, will debuts upcoming in Illinois, Colorado and Michigan. The group has additional market access agreements in Kansas, Louisiana, Missouri, New York, Ohio and West Virginia subject to enabling legislation and regulatory approvals.

“The PointsBet team is thrilled to partner with the PGA Tour and work closely with a forward-thinking group that also recognses golf’s propensity to invest in sports betting innovation,” commented Johnny Aitken, PointsBet USA CEO

“PointsBet owns and operates its technology from end to end, meaning we possess full control over the product we offer. This allows us to introduce bet types that cannot be found elsewhere, offer a deeper slate of options both pre-tournament and in-play, and enhance the viewing experience via a faster and more seamless app. As golf betting continues to rise, we are positioned well to innovate and grow with the PGA Tour.”