BetMGM and the PGA Tour have entered into an agreement which sees the former join the sports organisation’s ‘Official Betting Operator’ program.
The multi-year content and marketing relationship sees BetMGM gain the rights in the United States to use PGA Tour marks as well as the right to advertise within Tour media and partner platforms.
Furthermore, BetMGM will also obtain content and video rights allowing the entity’s sportsbook platforms to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.
“BetMGM is part of a premium brand that is deeply connected to golf through sponsorship of various PGA Tour players and tournaments,” said Norb Gambuzza, PGA Tour senior vice president of media and gaming.
“Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the Tour to reach new fans and further engage current fans who enjoy betting on golf.”
BetMGM is currently licensed for sports betting in seven states including Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada and West Virginia, and has plans to be in eleven states by the end of 2020.
Furthermore, the entity also boasts access to existing sponsor relationships with several members of the Pga Tour, including Max Homa, Jimmy Walker, Kevin Na, Pat Perez, Ryan Moore, Joel Dahmen and Boo Weekley.
Matt Prevost, BetMGM chief marketing officer, said: “We look forward to working with the PGA Tour to integrate great experiences for BetMGM customers. BetMGM’s advanced betting technology, combined with the PGA Tour ‘s world-class competitions and iconic players, will not only advance the Tour’s position at the forefront of professional sports, but the entire betting industry as well.”