Veikkaus anticipates that completion of the Uros Live Arena, which will house the firm’s new Casino Tampere outlet, to be ready for inauguration by December 2021.

Hoping that the casino will become “a trendsetter of the European casino world as a builder of a responsible gaming environment and a new type of an arena casino,” the entity will employ in the region of 80 staff members with recruitment starting step by step at the turn of the year.

Staff will be trained with a “special focus” on responsibility and personalisation, with all slots and table games at Casino Tampere to be subject to full authentication.

The same system and the same tools for the self-control of gaming will already be adopted at Casino Helsinki during the spring of 2021.

“Veikkaus’ casinos will be trailblazers in responsible gaming. The authentication provides our customers tools for gaming control, which they can use to manage their gaming by, for example, setting limits on their gaming or opting for a total gaming ban.” said Sami Aiho, general manager of Casino Tampere.

At present, all customers entering Casino Helsinki must already register themselves, but under new measures individuals must also always show their casino cards whilst playing slots or table games.

The authentication system differs from Veikkaus’ other arcades and points of sales, where only members of its customer loyalty programme are able to play.

“You can only join as a ‘Loyal Customer’ if you are living permanently in Finland. We have a lot of foreign guests at the casino, so the compulsory authentication linked to your Veikkaus Card is not an option” said Tiina Siltanen, general manager at Casino Helsinki.  

Last week Veikkaus called on Finland’s government to bring forward the implementation date for new measures regarding compulsory authentication across gaming arcades.

Currently mandatory ID checks are to commence at the beginning of 2023, but the Finnish gambling monopoly is planning implementation at its Pelaamo and Feel Vegas arcades by the end of June 2021

“Casino Tampere will be designed in cooperation with specialists of different fields. We will have Finnish front-row interior designers, together with AV and media specialists working on the project,” Aiho added. 

“The interior design of the casino will be a combination of Finnishness – wood and forest – with digital personalised experience surfaces. The special areas for lounge and social gaming will live to the pace of the events at the Uros Live Arena, offering new kinds of products and ways of responsible gaming. 

“Throughout the experience arena, you can also take part in real-time mobile games if you are a registered loyal customer of Veikkaus.”