Playson has added a further string to its European bow after signing-up with the newly-launched Princess Casino in an agreement which further enhances the company’s profile in Romania.
The deal with the Crown Services Limited-owned casino is the latest in a series of strategic partnerships for Playson as the company continues to expand its operator network in the Romanian regulated market.
Under the terms of the partnership, titles such as Solar Queen and Solar Temple will be integrated onto Princess Casino’s platform, along with its Funky Fruits series and Timeless Fruit Slots portfolio.
Furthermore, the Romanian operator will also have access to Playson’s array of integration-free engagement tools, including seamless play, free spins, jackpots and regular tournaments with daily prize drops, all of which have designed to not only extend dwell time but increase levels of player retention.
Playson has hit the ground running this month, with partnerships already rolled-out alongside betting and gaming operator Snaitech, Alea and Boss Gaming Solutions
Lars Kollind, business development manager at Playson, said: “Signing a partnership with a rising star such as Princess Casino is a great opportunity to expand our Romanian reach.
“We’re thrilled to provide our latest operator partner with our popular games and engagement tools and look forward to working with them in the months and years to come.”
The local operator has added further depth to its igaming roster, following similar such partnerships inked with aggregator and content supplier Relax Gaming and online casino content developer Skywind Group last month.
Daniela Asaftei, CRM manager at Princess Casino, said: “Making sure our customers have the access to the best titles on the market is what we strive for here at Princess Casino. With hit slots such as Solar Queen and its well-established Timeless Fruits series, we know Playson’s portfolio is going to be hugely popular with our player base.”