PointsBet has detailed its multifaceted entry into Illinois, the firm’s fourth US state of operation, after linking-up with Hawthorne Race Course to take its sports betting solutions live in the region.
Announcing that the sportsbook operator is now providing its mobile app and digital sports betting product in Illinois, The Prairie State following launches made in New Jersey, Iowa, and Indiana.
Boasting that its presence will “flank every corner of Chicagoland,” as well as its flagship Hawthorne Race Course retail location, an additional three off-track betting sites in Prospect Heights, Oakbrook Terrace, and Crestwood are to follow.
“The PointsBet team is excited to share that we are now officially live in Illinois, our fourth state of operation in the US,” stated Johnny Aitken, PointsBet USA CEO. “The passionate sports fans in the state can now experience our leading online sports betting product and see for themselves why we’ve long stated that the best product experience will win.
“PointsBet possesses competitive advantages by owning our technology environment from end to end, such as unrivaled speed and ease of use on a personalised platform. We, together with our partner Hawthorne Race Course, are thrilled to provide the Illinois consumer with exactly what they’ve been craving.”
Earlier in the year Hawthorne received approval from the Illinois Gaming Board to move forward with a $400m redevelopment, as the firm strives to create “a multi-dimensional gaming entertainment destination” inclusive of a casino and sportsbook.
The business in Illinois will feature slots, table games, enhanced parimutuel wagering, dining concepts created in partnership with Chicago culinary leaders, and a connected multi-story parking garage. Hawthorne Casino and Race Course is expected to open in late 2021 pending final licensing approvals.
“There are a lot of good reasons why we chose to partner with PointsBet, but most importantly it’s their commitment to innovation and customer excitement,” added Tim Carey, President and CEO of Hawthorne.
“They truly know the passion and needs of the player and that has always been our focus in horse racing, just as it will be in the casino that we’re developing. Illinois gamblers are going to quickly realise PointsBet provides the best sports betting experience by far.”