Aristocrat Technologies, a subsidiary of Aristocrat Leisure Limited, has linked-up with casino operator Boyd Gaming to launch the B Connected Mobile player loyalty application.
Representing the latest addition to Boyd’s ‘B Connected’ stable, the app, developed by the Aristocrat Customer Experience Solutions team in conjunction with Boyd Interactive, aims to drive player connectivity by offering engagement at home, on-the-go, or on the casino floor.
Through B Connected Mobile, available via Android and iOS, Boyd Gaming customers will be able to view account balances and tier status in the loyalty program, as well as activate promotional offers and drawing entries.
A personalised inbox, tied to the patron’s B Connected card, will share discounts, offers and feature exclusive entertainment and promotions, allowing the guest in real-time to redeem or plan their activities for an upcoming stay or visit.
“Thanks to our strategic partnership with Aristocrat, Boyd Gaming now has a best-in-class mobile platform that will allow us to greatly enhance the guest experience at our properties,” stated Blake Rampmaier, senior vice president and chief information officer of Boyd Gaming.
“Ultimately, we will make B Connected Mobile the hub of a unique digital experience – a mobile tool that can be used as a cashless wallet, player loyalty card and hotel room key, all available from a player’s smartphone.”
Furthermore, Boyd Gaming will also utilise all of Aristocrat’s Oasis 360 CX Solutions as its player engagement ecosystem at all of its casino properties, which currently stands at 29 facilities, across the US.
Aristocrat’s Oasis 360 combines casino management technology, comprising slot management, bonusing, digital, table management, single card loyalty solutions, kiosk, and a media management hub.
Cath Burns, executive vice president of customer experience solutions at Aristocrat, added: “We are thrilled that Boyd Gaming has selected the Aristocrat suite of solutions to help transform both the guest experience and the industry.”
