International Game Technology has announced that its PlaySports technology is to be utilised by gaming and hospitality firm Boyd Gaming Corporation at its roster of Las Vegas properties.
Inking a long-term sports betting technology agreement with the casino operator, the link-up will see PlaySports power Boyd’s retail sportsbooks throughout Nevada, along with its Nevada-based mobile sports app and online sports betting portal.
Furthermore, Las Vegas headquartered Boyd will deploy IGT’s self-service kiosks throughout its gaming venues across the region, with both parties to adopt a phased approach for rolling out the features and services associated with the agreement.
In addition to striving to offer players a more robust and progressive sports betting program, the platform will allow the company to offer improved back-end system navigation, and seamlessly update app content in line with real-time data and betting trends. Players will also be able to enjoy a range of new bets, features and conveniences.
IGT and Boyd Gaming have maintained a sports betting relationship in the US since 2018, with the PlaySports platform also powering sports betting at Boyd Gaming-owned properties in Pennsylvania, Iowa, Indiana and Mississippi.
“IGT and Boyd Gaming will create a dynamic omnichannel sports betting product that is sure to stand apart in Nevada, the most mature and high-volume sports betting destination in the US,” commented Enrico Drago, IGT’s PlayDigital senior vice president.
“IGT’s PlaySports platform enables Boyd Gaming to differentiate its sports betting product in meaningful ways that position them to attract new players and grow revenue in the segment.”
This follows a deal inked earlier this month which will see IGT take its Advantage casino management system solution to the in-development $2.2bn Crown Sydney Hotel Resort, with the property seeking an enhanced player experience.
Set to open in December 2020, the property will be the first casino in Australia to open in more than a decade as well as becoming the city’s first-ever six-star hotel, and will also boast views of the Sydney Harbour Bridge and Sydney Opera House.
