Online casino slots developer Vibra Gaming has extended an ongoing partnership with First Look Games after adding a white-label agreement for the group’s client area.
As a result of the move, Latin America focused Vibra Gaming will now be able to use FLG’s brandable client area to showcase its entire portfolio of online slots and casino games to its existing and potential operator partners as well as affiliates.
“We are delighted to extend our already successful partnership with Vibra Gaming and for the studio to be able to leverage the power of our state-of-the-art client area to properly showcase its games,” stated Tom Galanis, founder of First Look Games.
“Our white-label client area is intuitive and easy to use, allowing developers to show their games to both operators and affiliates in the best possible way. When this is combined with our First Look Games library, studio’s such as Vibra have a powerful and cost-effective marketing platform.”
Vibra Gaming joined First Look Games in July, in a deal which allowed the studio to upload game information sheets and assets such as logos, images and videos to the latter’s library where they can be accessed by hundreds of online casino affiliates.
The developer has also taken advantage of FLG’s ‘Premium’ offering, which allows the firm to upload game information two weeks prior to launch so a select number of affiliates can have a ‘first look’ and create content ahead of the official launch.
“Our partnership with First Look Games continues to go from strength to strength and we are thrilled to be white-labelling its market-leading client area allowing us to showcase our games like never before,” added Ramiro Atucha, CEO at Vibra Gaming.
“This is an incredibly competitive sector and with the cost of marketing continuing to rise, up and coming developers such as Vibra need to market smartly and cost-effectively and First Look Games certainly allows us to do that.”
