Mobile-first game developer Jelly, launched earlier this year, has provided the latest expansion to Yggdrasil’s GATI powered YG Masters programme.

The supplier joins a wave of developers in YG Masters, which was created to give independent studios the opportunity to design, develop and distribute high quality content using Yggdrasil’s global network, technology, promotional tools and industry expertise.

Victoria Newbolt, marketing lead at Jelly, said of the partnership: “Yggdrasil is selective about the game developers they work with, so being invited to join the YG Masters programme is a testament to the up-and-coming talent within our business.

“We are delighted to sign with Yggdrasil as we share a common vision to raising the bar in terms of quality, variety, and entertainment in mobile gaming. We look forward to a great working relationship, and to access their unique standardised GATI technology for accessing global markets.”

As a result of the collaboration, Jelly will have access to Yggdrasil’s GATI technology, which allows developers to employ a preconfigured, regulation-ready, standardised development toolkit which enables studios and game developers to design and distribute games anywhere in the world. 

This means YG Masters partners can source, build, and distribute content and accelerate global reach, finding new ways to increase revenues, all using one standardised interface.

Stuart McCarthy, head of partner programs at Yggdrasil, added: “Our YG Masters programme powered by GATI has been a great success, with our partners’ content being received extremely well all over the world. 

“The addition of Jelly, with their mobile-first content, is something we are very excited about and we are looking forward to working closely with them to help them realise their business goals.” 

This follows Sydney-based slots developer ReelPlay joining the programme earlier in the week, with the firm eyeing an acceleration of its business strategy and global market goals. 

This will see the ReelPlay slot portfolio be offered to a new audience through the programme, with launch titles set to include Atlantis Megaways and Giza Infinity Reels.