NetEnt has secured its third US-focused igaming partnership of the month, as the online casino content developer follows up agreements alongside Scientific Games and DraftKings by inking a partnership with The Cordish Companies.
This will see the firm grow its market-share in Pennsylvania via the operator’s new online brand PlayLive!, which will receive a collection of the firm’s online casino and table games. Among the titles now available to Cordish Companies’ players are Starburst, Gonzo’s Quest and Divine Fortune.
After making its debut in August 2020, PlayLive! is the first branded online gaming site to launch prior to the upcoming opening of the group’s two new land-based casinos in Pittsburgh and Philadelphia.
Brian Uran, vice president of marketing at PlayLive!, said: “As one of the first suppliers to go-live in Pennsylvania, NetEnt’s portfolio is must-have for any operator looking to compete in the online sector. Partnering with them was a priority for the launch of PlayLive!”
The launch further cements NetEnt’s market position in Pennsylvania, and comes amid news that live casino specialists Evolution has extended the acceptance period for the recommended public offer to the shareholders of NetEnt to November 20, 2020.
This follows the UK’s Competition and Markets Authority launched an investigation into the transaction last month, with the process continuing up to and including November 16. The Malta Competition and Consumer Affairs Authority announced its approval of Evolution’s acquisition of NetEnt on September 29.
“PlayLive! will be a major contender in Pennsylvania’s online market and we’re proud to be supporting The Cordish Companies with this new venture,” Brian Kraft, NetEnt vice president of commercial in the Americas, said of the firm’s latest partnership.
“The diversity of our table games and casino portfolio offers something for everyone, helping the operator to cross-sell to its existing land-based player base and attract new audiences.”