Gaming Realms takes content suite to Flutter’s Paddy Power and Betfair

Mobile focused game developer Gaming Realms has secured its third collaboration with Flutter Entertainment after agreeing to launch content across the Paddy Power and Betfair brands in the UK and Ireland.

The partnership follows collaborations inked with Sky Betting and Gaming, which adopted a UK focus, as well as alongside the Betfair brand in New Jersey.

Richard Marquis, Betfair UKI head of casino, commented: “We’ve been working tirelessly to deliver the gaming portfolio our players demand and Slingo is a huge milestone in that respect. We’re excited to finally be live and look forward to entertaining our players with additional Slingo games over the months and years ahead.”

This latest agreement with the global sports betting, gaming and entertainment provider will see Paddy Power Betfair go live with Gaming Realms’ Slingo Originals content on Paddy Power Bingo and Betfair Casino, with Paddy Power Games and Betfair Bingo to follow shortly.

Gaming Realms’ Slingo portfolio, including Slingo Centurion, Slingo Extreme, Slingo XXXtreme and Slingo Deal or No Deal, will be distributed through the company’s aggregation partner, Relax Gaming.

Mark Segal, chief financial officer of Gaming Realms, commented: “We are delighted to be launching our Slingo Originals content across the Paddy Power and Betfair brands in the UK and Ireland. 

“The deal marks Gaming Realms’ third agreement with Flutter following our partnership with Sky Betting & Gaming earlier this year in the UK and the Betfair brand in New Jersey, USA.

“Paddy Power Betfair is a renowned and highly regarded operator in the UK gaming industry and we look forward to strengthening our presence and reaching ever greater numbers of players within this market.”

Earlier this month Gaming Realms rolled-out a multi-year agreement with online casino content development NetEnt to licence the firm’s “most popular slot of all time”.

The licensing partnership will see mobile focused gaming developer utilise NetEnt’s Starburst title to create what it lauds as “an epic new game,” which combines the Slingo grid mechanic and all the classic features of the original igaming title.