Yggdrasil has rolled-out a ‘strategic affiliate partnership’ with online marketing expert Game Lounge, which it is hoped will ensure that the former’s range of content reaches a wider audience.

The collaboration will see Game Lounge manage the commercial elements of Yggdrasil’s affiliate site, Yggdrasil Casino. This shares official insights about all the titles in Yggdrasil’s games portfolio such as slot RTP, default bet size, max wins, bet ranges and slot volatility, and also guides players to the “best online casinos” to play the games. 

Fredrik Elmqvist, CEO of Yggdrasil, said of the partnership: “Our partnership with leading affiliate company Game Lounge will strengthen our affiliate site, Yggdrasil Casino, by expanding our capabilities with a world-class affiliate sales team and SEO talent. We are strong ambassadors in playing to each other’s strengths and this deal demonstrates just that.

“Our gaming expertise combined with Game Lounge’s lead generation skills will enable us to bring a truly unique asset to the affiliate space, including unique game IP to customers and operators alike.”

Founded in 2015, Game Lounge will use its SEO expertise in a bid to ensure that Yggdrasil’s games and content reach an even wider audience of players. The firm currently operates more than 150 sites across thirteen markets, including the US, Nordics, Germany, UK, and Japan.

Jonas Cederholm, founder of Game Lounge, said: “We are thrilled to partner with such a strong supplier as Yggdrasil and to help them further push their brand and exciting games portfolio. With their unique products and our vast knowledge and access to numerous markets we are certain this will be a successful collaboration benefiting all parties.”

This follows a deal inked earlier in the week that will see Yggdrasil distribute its catalogue of slots to Enlabs-owned brand Opitbet, which will gain a portfolio of games which includes Hyperburst, Jackpot Express, Lucky Neko Gigablox, and Valley of the Gods 2.