Image: Shutterstock

Platform provider Pronet Gaming is looking to drive customer loyalty and engagement after entering a partnership with marketing hub Optimove.

This will enable the former’s operator partners to maximise player lifetime value with personalised, scalable CRM marketing that leverages data from its fully customisable igaming platform directly into Optimove.

Furthermore, the Optimove product suite also provides behaviour and event-triggered campaigns targeted to distinct player segments, along with predictive analytics, automatically identifying and triggering a real-time response to changes in player behaviour.

“We are delighted to partner with Pronet Gaming and see this collaboration as another significant step forward in expanding the application of CRM marketing across the entire gaming industry,” explained Yuval Shefler, VP strategic partnerships at Optimove.

“The deal will allow us to seamlessly integrate with a wide range of online casino operators and in turn enable them to orchestrate hyper-personalised communications with hundreds of player segments.”

The deal intends to drive further value through Pronet Gaming’s platform, which now boasts a portfolio of 6,000 games from nearly 70 slots studios.

Bobby Longhurst, Pronet Gaming CCO, said of the partnership: “Competition for players is at an all-time high and with Optimove’s innovative marketing solution we will be able to provide our clients with a comprehensive suite that offers them a competitive edge.

“We’re looking forward to working with Optimove to drive customer loyalty and engagement for our partners at a time when understanding and effectively targeting individual players has never been more critical.”