Gaming innovation Group has announced a platform agreement with what the company terms ‘a large European media group,’ further details of which are expected to be released during next year’s first quarter.

Asserting a belief that entries into igaming by media group’s are to be anticipated ‘as online markets expand and locally regulate,’ the firm in question is planning to launch its online offering during the first half of 2021.

Following in the footsteps of a number of collaborations rolled-out in recent times, provision under the terms of the latest agreement will include GiG’s igaming platform, data platform and managed services. 

The media house will use GiG to power its new igaming offering under its own license, in conjunction with an integration into a third party sportsbook. 

The agreement is based on a combination of fixed fees and revenue share model, and comes with a minimum contract term of three years. 

Richard Brown, chief executive officer of GiG, said of the company’s latest alignment: “Media group entries into igaming are to be anticipated as online markets expand and locally regulate.

“Leveraging their media data, brands and advertising inventory access as well as direct access to core demographics, presents an attractive proposition. GiG is extremely proud to be supporting this market entry and is confident that it will be a successful partnership”

Yesterday GiG inked an agreement with Malta-based online casino operator Avento regarding its automated marketing compliance screening tool, GiG Comply.

The proprietary self-service technology is a monitoring tool that allows its users to automate compliance checks, as well as allowing for the creation of checks for various regulations and requirements across all jurisdictions on any given website.

This followed the recent addition of a language detection feature to GiG Comply, as well as partnership with BlueRibbon Software and a long-term agreement with existing casino client K.A.K. DOO Skopje.