Norsk Tipping has strengthened its online casino offering further still, as the Norweigian gambling monopoly unveils a collaboration with Swedish provider Genera Networks and Greentube.

Following a public procurement process, which it says was conducted in “competition with leaders of the industry”, Genera has been announced as the only new partner of Norsk Tipping. 

Subsequently, Genera Networks and its Novomatic interactive division sub-contractor will provide casino titles, as well as other online games, to the firm from early next year.

Hans Erland Ringsvold, head of gaming operations at Norsk Tipping, said: “We are very pleased to add Genera Networks and Greentube as suppliers of digital content to the Norwegian players and continue our long partnership. 

“Their portfolio is a good match, and we look forward to providing our players with their diverse collection of world-famous titles for many years to come.”

The contract is valid for up to eight years with an estimated value of €25m, with the first launch to include some of the most successful titles from Norsk Tipping’s VLT operations, which is said to mark an important step in the operator’s omni-channel strategy.

Michael Bauer, CFO/CGO at Greentube, commented: “After four months of hard work on this tender together with our partners at Genera, it is a significant achievement to win the contract against a strong line-up of competitors. 

“Norsk Tipping is a well-respected name in the industry that needs no introduction. Being chosen as the only new provider to supply their online casino gives testament to the quality of our portfolio and reinforces our position as a market leader in igaming content.”

Norsk Tipping, which has operated the raffle game Nabor since 2015 under a licence from Genera, has been a customer of the group since the first contract to supply VLT content was awarded more than 10 years ago. 

“Our unrivalled success with an average market share of 64 per cent in the Norwegian VLT market, our understanding of the Norwegian player and our longstanding partner Greentube ensure that Norsk Tipping will have the best online games in the coming years,” added Rickard Strömberg, CEO at Genera.