Online casino content provider Pragmatic Play has continued to make further progress throughout a hectic December schedule, with a content distribution agreement rolled-out with online gambling operator Betway.
As a result of the partnership, players using the online casino and sportsbook can now access the supplier’s full slot catalogue, including recent releases such as Cowboys Gold and Christmas Carol Megaways, as well as Wolf Gold and the John Hunter series.
Furthermore, the developer will also equip Betway with Enhance, its suite of gamification tools which have been designed to boost player engagement and drive customer retention.
Paul Adkins, marketing and operations director at Betway, said: “As well as proving popular with a variety of different audiences, Pragmatic Play’s immersive slots have won deserved plaudits from across our industry, so we are thrilled to have partnered with such a dynamic supplier.
“We look forward to cultivating a fruitful relationship with the provider and cannot wait to introduce its games to our customers, with whom they will undoubtedly be a hit.”
This becomes the latest in a hot streak of content deals for Pragmatic Play, following a link-up with Pronet Gaming and bingo launch with Annexio, as well as enhanced collaborations with Kindred Group and Videoslots after adding its live casino content suite.
Furthermore, the supplier also took its slots and live casino products live with Casumo via a direct integration, representing a change to the previous arrangement through a third party integration.
Yossi Barzely, chief business development officer at Pragmatic Play, added: “Betway has a proven track-record of providing world class entertainment experiences to an extensive customer base, so it’s fantastic to have such a widely renowned operator on board.
“We feel confident that our enthralling slot collection, which caters to the full range of experience levels, will prove a hit with its players in the period to come.”