The SoftSwiss affiliate platform, which recently branched out under the brand name Affilka, has lauded a collaboration inked alongside cryptocurrency casino platform BC.Game.
The third-party platform integration is lauded as “a significant milestone” for Affilka in breaking new ground and strengthening its global footprint, and is one of four new deals secured by the SoftSwiss designed affiliate offering.
Affilka intends to be a reliable, safe and trustworthy standalone tool for igaming operators to manage, track and analyse their affiliates and marketing performance in real-time.
The solution allows the unity of several casinos or sportsbook brands and products under one referral program, as well as offering automated payouts to affiliates via built-in processing methods and in-depth analytics.
“We are extremely excited to introduce our very first third party client BC.Game who expanded our business partner network within Affilka solution. The integration with a third-party platform is a major step in the Affilka development plan,” noted Anastasia Borovaya, Affilka product owner at SoftSwiss.
“The deal will accelerate our reach into the market as a standalone affiliate tracking product. In the nearest future, we expect Affilka’s further massive brand growth as well as expansion into new exciting markets.”
Additionally, BC.Game recently signed a cooperation agreement with a SoftSwiss sub-brand game aggregator, with the partnership including the delivery of slot games produced by BGaming and more than 50 other popular game providers.
This week it was also reported that SoftSwiss has supported its partners in combatting security threats throughout 2020, with its anti-fraud and security service saving clients €10m throughout the year.
The service allows clients to carry out bonus abuse checks, block duplicate player accounts, carry out investigations into potential collusions as well as preventing ‘other abusive behaviour’.