Sports betting provider Kambi Group and Dutch private casino operator JVH Group have entered a multi-year partnership, which is designed to pave the way for the latter to launch online wagering in the Netherlands.

Following the agreement, JVH Group plans to harness Kambi’s sportsbook and suite of front-end and price differentiation tools to launch its online sports betting offerings to the Dutch market. This is expected for H2 2021 pending legislation and corresponding regulatory approvals. 

Eric Olders, CEO and chairman of JVH group, said: “This partnership marks an important strategic milestone for the company and entry into a new phase, with the aim of building on our casino business with the launch of a premium online sports betting product as we finally go digital. 

“In Kambi, we are confident that we have found a trusted partner that shares our goal of providing  players with engaging, innovative sports betting experiences, and we look forward to working closely with them as we deliver on our digital ambitions.” 

Moreover, as part of the deal, JVH Group, which welcomes over four million guests every year across more than 80 properties, intends to enter the online gaming market upon regulation.

Kristian Nylén, CEO, Kambi, added: “We are very pleased to have put pen to paper on our partnership with JVH group, an agreement which positions both parties to fully capitalise on the forthcoming regulation of the Dutch online sports betting market. 

“JVH’s reach in The Netherlands’ land-based casino sector is unmatched, and Kambi’s digital expertise will enable them to accelerate their growth with a market-leading online sports betting offer.”