Oryx Gaming has extended its reach into the Netherlands, ahead of the anticipated opening of the country’s online gambling market in September 2021, after linking-up with Dutch land-based operator JVH gaming & entertainment group.

The agreement will see the company provide the operator with its Oryx Hub igaming platform, undertake an integration with the Kambi sportsbook and make a variety of RGS and third-party aggregated content available to JVH’s online business. Through the deal, the firm will make its first foray online with its Jack’s Casino brand.

“The Dutch online gambling market becoming regulated has been some time coming and we are excited about the opportunities now lying ahead,” noted Eric Olders, CEO and chairman at JVH group.

“We’re confident that with Oryx’s experience and the quality of their products, we will be able to offer our customers the best level of service and an unrivalled player experience. They have a great team and we look forward to partnering with them as one big team.”

The Oryx platform will sit at the core of the future JVH group interactive business featuring a proprietary set of tools including player and payments management, CRM and promotions, bonuses and rewards, fraud, rule engine, compliance, analytics and reporting and CMS.

JVH group will also have full access to Oryx Hub, which hosts a library of more than 10,000 casino games from over 100 providers, including proprietary RGS content and a variety of third-party content suppliers such as NetEnt, Pragmatic Play and Greentube

Furthermore, the operator will also utilise the firm’s real time data and player engagement platform using tools such as real time campaign management system, leaderboards and tournaments, achievements, jackpots and more. 

The agreement also includes an integration with sports betting provider Kambi Group, which announced its partnership with JVH group, currently operating over 80 gaming locations in the Netherlands, in December 2020.

Matevž Mazij, managing director of Oryx Gaming, added: “We’ve anticipated the Dutch market opening for some time, so it’s hugely pleasing to get this partnership with JVH group over the line, a company with an impressive heritage in the Dutch gaming market. 

“They’ve been a leading player in the market in the Netherlands for years now and we are thrilled that they have aligned themselves with us for their online debut. We look forward to achieving high levels of success through a close partnership in this new and extremely exciting online market.”