Global sportsbook operator PointsBet has unveiled an agreement with NBA franchise the Detroit Pistons, which sees the firm designated as a sports betting partner.

The deal gives PointsBet full usage of Detroit Pistons IP, marks, and logos, as well as sponsorship opportunities and brand visibility across various digital and social assets.

This will ensure that the operator will garner the right to limited in-game, broadcast-visible digital signage opportunities, with branding to be displayed across, as well as the team’s mobile app. The Pistons’ social channels will also regularly feature PointsBet promotions during the season.

“PointsBet is thrilled to partner with the Pistons, aligning with a first-class organisation supported by particularly passionate fans,” said Johnny Aitken, PointsBet USA CEO. “We’re proud to increase our investment in the Detroit and greater Michigan sports community after joining forces with the Detroit Tigers last July. 

“Michigan is a fantastic sports state, and we look forward to the opportunity to soon serve Michigan sports bettors on a personalised platform with unrivalled speed and ease of use, now alongside both the Pistons and brand ambassador Rip Hamilton – a storied champion at both the collegiate and professional levels who’s work ethic and spirited style embodies the PointsBet philosophy.”

Furthermore, this announcement is enhanced by the addition of NBA champion and three-time NBA All-Star, Rip Hamilton, to the PointsBet team as a brand ambassador.

PointsBet says that it will leverage Hamilton’s knowledge of basketball, and more specifically of the Detroit sports atmosphere, to align his insight with the company’s offerings

“My love for Michigan and the city of Detroit is no secret. I’m incredibly excited to join the PointsBet team and help usher in the fastest, most premium sports betting experience to the best fans in sports,” commented Hamilton.

“Detroit sports fans will love what PointsBet has to offer, such as an app that is specifically tailored for the teams they support, as well as the most betting options in the world, including up to 1,000 markets per NBA game. 

“Unique product features like their Name A Bet and PointsBetting platforms are an added plus, and the PointsBet app is incredibly fast and very easy to use. What’s not to love? Get ready, Michigan – ‘Yessir’!”