Sportsbook operator PointsBet has deepened its presence in Colorado further still, after taking its mobile app and digital sports betting product live in the Centennial State.

This represents the fifth operational region for the group’s sports betting product, following similar launches across New Jersey, Iowa, Indiana, and Illinois.

Furthermore, PointsBet, which hopes to hire up to 200 employees in its new downtown Denver base of operations, will soon add a retail presence at Double Eagle Hotel & Casino in Cripple Creek.

Earlier this year, PointsBet inked a multi-year partnership with Kroenke Sports & Entertainment, making the company the official and exclusive partner of the Denver Nuggets of the National Basketball Association, Colorado Avalanche of the National Hockey League, Colorado Mammoth of the National Lacrosse League, and their home venue, Ball Arena.  

Furthermore, Learfield IMG College, the media rights holder of University of Colorado Athletics, and PointsBet also announced an extensive corporate sponsorship agreement that names the group as an exclusive partner of the Colorado Buffaloes.

“Launching in Colorado, the site of PointsBet’s US headquarters, is an extra special moment for the business,” explained Johnny Aitken, PointsBet USA CEO.

“This is our fifth state of operation in the US following our most recent launch in Illinois, and as always, we will be providing this passionate, sports-loving community with the fastest online sports betting product in the market and the most betting options for every NFL, NBA, MLB and NHL game. 

“It is a great feeling to now be able to officially introduce Colorado sports bettors to the competitive advantages PointsBet possesses in owning our technology end-to-end, as well as light up our major investments in state like our fully exclusive deal with the Kroenke Sports and Entertainment team across the Denver Nuggets, Colorado Avalanche and the Ball Arena in advance of the upcoming NBA and NHL seasons.”