Paysafe inks payments and marketing link-up with Wildwood Casino

Paysafe has secured a partnership with BetWildwood, the official online sportsbook of Wildwood Casino in Colorado, which will leverage its payments technology and affiliate solutions.

The deal sees BetWildwood integrate Paysafe’s unified payments technology as well as Income Access, Paysafe’s marketing technology and services provider, to support the launch of a new BetWildwood affiliate program.

Paysafe’s unified platform allows players to make deposits through a range of payment methods, including credit or debit card, processed through the firm’s payment network, its Skrill digital wallet and eCash services such as paysafecard and Paysafecash.

In addition, Paysafe’s platform will further support BetWildwood with reporting and analytics tools designed to optimise payment acceptance as well as security functionality to ensure protection of player data.

Through its integration with Income Access, BetWildwood will gain an affiliate marketing platform that is designed to support acquisition and retention efforts.

Gregory Kirstein, director of business development for igaming at Paysafe, noted: “We’re thrilled to partner with BetWildwood to enhance the brand’s payment offering as well as streamline depositing and withdrawal for players through our unified platform. 

“We’re also excited to see our Income Access business unit support the brand’s player acquisition via the affiliate channel. BetWildwood is well positioned for long-term success through the combination of our payment and marketing solutions.”

According to the Colorado Department of Revenue’s Division of Gaming, the Centennial State’s sportsbooks took $231.2m in wagers in November, up 9.7 per cent from the previous record of $210.7m set a month earlier, marking the seventh consecutive record month. The record wagering also generated record revenue, as operators took in $18.4m, up 5.5 per cent from $17.4m in October. 

Bill Stearns, president at ISI, added: “Our partnership with Paysafe ensures that we offer our customers the most diverse, secure and user-friendly payments solution available. As Colorado’s sports betting market continues to grow, Paysafe’s unified platform will help to elevate our product above the competition. 

“We also look forward to the upcoming launch of our affiliate program with Income Access, as it will support continuous growth and outreach to a more expansive customer base.”