PointsBet has been named as the ‘Official Gaming Partner’ of the Detroit Red Wings and the franchise’s Little Caesars Arena home in a multi-year agreement.

The partnership, designed to enhance fan engagement and game-day excitement, includes the rebranding of Sports & Social Detroit at the arena to the PointsBet Sports Bar. 

Expected to be operational in 2021, the facility will offer a full-service food & beverage menu, high-definition televisions, live betting odds, special guests, unique programming, VIP access and gaming promotions. 

“Our fans will enjoy the lively atmosphere of the PointsBet Sports Bar and the energy this partnership will bring to the game-day experience in and around Little Caesars Arena,” said Chris Granger, group president of sports and entertainment at Ilitch Holdings.

“We are proud to deepen our relationship with PointsBet and we look forward to creating dynamic experiences for our fans.”

Furthermore, the collaboration also features television broadcast-visible virtual signage just inside the blue lines, as well as LED PointsBet signage and branding throughout Little Caesars Arena during Red Wings home games. 

PointsBet will also have a sponsored presence on the Red Wings’ digital platforms and radio network, as well as being integrated into The District Detroit mobile app and being regularly featured on The Word on Woodward, a twice-weekly live streaming show that airs on the Red Wings and Tigers channels. The group was named the official gaming partner of the Detroit Tigers last July. 

“We are thrilled to extend our relationship with the Ilitch organisation and announce this partnership with the Detroit Red Wings, a very proud and storied NHL franchise with an extremely passionate fanbase,” stated Johnny Aitken, CEO of PointsBet USA

“We now have the unique opportunity to work closely across both the Red Wings and Tigers, and we look forward to leveraging our competitive advantage of owning our technology environment from end to end to implement engaging product innovation and personalised offerings to complement our app’s market-leading speed. 

“PointsBet offers the most betting options in the world on NHL and MLB games via our unique PointsBetting product, and we are excited to unveil a deep and differentiated betting option into the great state of Michigan.”