Oryx Gaming has secured a content deal that will see its entire portfolio go live with igaming and sports betting operator Betway, asserting that the link-up “will further strengthen the reach and reputation for both”.

The Bragg Gaming Group’s B2B solutions provider’s suite includes games from its exclusive RGS studios such as Gamomat, Kalamba Games, Givme Games, Golden Hero, CandleBets, Peter & Sons and Arcadem and will initially be available to players in the .com and German markets. 

According to the deal, Betway will also be able to use Oryx’s player engagement tools and data services available via Oryx Hub. These player engagement tools include real time campaign management system, leaderboards and tournaments, achievements, jackpots and more. 

Paul Adkins, marketing and operations director at Betway, said of the partnership: “Seeing the array of premium content from Oryx become available to our customers is the result of hard work and close collaboration. It’s great news for everyone involved and we’re sure that it’s the start of a relationship that will be a huge success.”

With new legislation entering into force in Germany in 2021, both parties state that the country presents “a great opportunity”. Oryx’s content has been designed to be fully compliant with the latest German transition period guidelines and will also be ready for the next wave of requirements.

Oryx is licensed by the Malta Gaming Authority and the Romanian National Gambling Office, and is compliant, certified or approved in 18 other major jurisdictions. 

Matevz Mazij, managing director of Oryx Gaming, added: “We’re delighted to see our partnership with Betway go live and our titles are going to offer a new dimension of content to their players.

“Our RGS content has already been proven strong in Germany and beyond and this partnership will further strengthen the reach and reputation for both our companies.”