Rush Street Interactive has announced that its flagship BetRivers brand has become an official betting partner of three-time NBA champions Detroit Pistons in a multi-year partnership.

The collaboration sees RSI become authorised to use the official Pistons logos and marks along with promoting the BetRivers brand in associating with different marketing assets including TV, radio and digital advertising. 

Furthermore, the deal also includes a free to play game, Fan Pick’em presented by BetRivers, where Pistons fans can go directly to the franchise’s app to play games and win numerous prizes.

“Michiganders love their home state NBA team and the Detroit Pistons have a rich history, winning the NBA Championship three times,” stated Richard Schwartz, president of RSI.

“This partnership combines two organisations that share an unwavering commitment to excellence in providing sports fans with unparalleled experiences, and is proud to be an official sportsbook partner of this well-respected franchise.”

The agreement comes ahead of BetRivers launching in the online casino and sports betting ecosystems in the Wolverine State tomorrow (Friday 22 January), when Michigan officially debuts its online marketplace.

Being undertaken in partnership with the Little River Band of Ottawa Indians, Michigan residents can also continue to place sports bets in-person at Little River Casino Resort in Manistee, where RSI provides its land-based retail sportsbook wagering services.

The group’s gaming offering is to include an array of online casino games, including slot machines and table games such as blackjack, baccarat and roulette, with live dealer offerings to be added soon.