Gaming Innovation Group has inked an agreement with sports betting and igaming operator Marathonbet for the provision of its affiliate marketing compliance screening tool, GiG Comply.

The solution permits operators to set-up their own criteria and checklist parameters and can be tailored to cover market-specific requirements and advertising standards, as well as ensuring that affiliates are aligned with their brand and responsible gaming requirements. 

The compliance monitoring system scans more than 30,000 web pages each day for content including igaming code red words, links and regulatory requirements across multiple jurisdictions. 

GiG Comply will also help to ensure that Marathonbet maintains control of its marketing campaigns, allowing them to remain a step ahead when it comes to meeting regulation requirements and identifying potential breaches

“We are delighted to be partnering with GiG through the use of its market-leading GIG Comply software. We believe this tool fits in seamlessly with our business objectives moving forward, providing us with the perfect service to manage our affiliate compliance operations,” noted Germán Soto Noche, affiliate manager of Marathonbet

“We look forward to GIG helping us ensure our affiliates can offer their audiences an outstanding user experience in line with regional regulations.”

This latest agreement comes after a number of GiG Comply updates for the firm, after Bet365, as well as Malta based online casino operator group Rootz and fellow igaming entity Nano Casino, recruited its services.

Jonas Warrer, managing director of GiG Media, added: “We are happy that Marathonbet has placed trust in GiG Comply to help ensure that they remain proactive and compliant with advertising regulatory requirements. 

“At GiG, we like to place the power in our partner’s hands and with the flexibility built into GiG Comply, Marathonbet can create bespoke compliance checks, which are tailored to their needs and market. This will not only help to ensure they remain compliant but will also help to safeguard their licence in multiple jurisdictions.