Microgaming has strengthened its strategic partnership with online casino operator group Rootz by providing its range of igaming content to its group’s newly launched Wheelz brand.
The site, which debuted last month in collaboration with David Hasselhoff, of Baywatch and Knight Rider fame, will initially take on-board 125 Microgaming titles, including the recently launched games Golden Stallion and Diamond King Jackpots from Northern Lights Gaming and SpinPlay Games respectively.
“We are thrilled to extend our successful partnership with Rootz, an operator which has found the formula when it comes to delivering a top-rated casino experience for its players,” noted Neil Bancroft, Microgaming head of partnerships.
“Its state-of-the-art technology combined with Microgaming’s vast content offering makes for a winning partnership. Wheelz has what it takes to become a firm player favourite, and with David Hasselhoff as the face of the brand, it will do so with added glitz and a little Hollywood glamour.”
Rootz and Microgaming first joined forces back in 2019 when the operator launched its flagship Wildz casino, which was subsequently followed by the arrival of Caxino in 2020.
“Microgaming has been instrumental in the success we have enjoyed with our first two online casino brands, Wildz and Caxino,” added Lasse Rantala, Rootz CEO.
“Given our rapid growth, expectations are high for Wheelz, and with the support of Microgaming and its market leading content, we are confident the brand will be as successful as its sister sites.
“I’d like to thank Microgaming for the support and assistance its team has provided Rootz to date and look forward to even greater success now that Wheelz is live to players in markets around the world.”
Wheelz, built on the Rootz gaming platform, aims to allow seamless navigation and the provision of real-time rewards, alongside a “colourful and engaging interface”. The site promises a host of dealer-dealt live streamed table games alongside hundreds of video slot titles.