Pragmatic Play makes South African debut with multi vertical CDP link-up

Pragmatic Play has unveiled a multi vertical expansion as the igaming provider links-up with CDP Gaming Technologies to take content live with the South African brand, Yesplay.

The supplier has entered into a distribution agreement with the company, which holds a manufacturers license in South Africa, in a B2B partnership that will allow CDP to resell Pragmatic Play products in the country. 

Pragmatic Play will make its market debut by initially providing its live casino suite throughout the nation, with slots and virtual sports said to follow suit in the near future.

“Pragmatic Play is the latest provider to enter the South African market in partnership with CDP Gaming Technologies, and we are extremely happy to be the first operator to offer their content to South African players,” noted Tebogo Makamo, director and co-owner CDP Gaming Technologies.

“CDP and Pragmatic Play will strive to bring great innovative and award-winning games to the thriving gambling industry in South Africa.”

This partnership marks the provider’s latest global expansion, following numerous commercial tie-ups alongside the likes of M88, Buzz Bingo, Greentube’s Italian B2C brand StarVegas, and Solbet.

“We are thrilled to partner with CDP Gaming Technologies, a leading licensed betting platform provider in South Africa, to be a distributor of our products in the country,” added Solomon Godwin, Pragmatic Play’s African business development manager.

“Through this partnership, South African gaming enthusiasts will have access to all of Pragmatic Play’s award winning and innovative live dealer games and we are excited to make our debut in the market.”