Pragmatic Play has deepened its collaboration with global online gambling firm BetVictor after striking a deal to supply its range of bingo games.
Scheduled to go live during the current quarter, the integration will build upon a partnership inked last year that saw the supplier recruited for its live casino portfolio, alongside its suite of slot-based content.
This latest partnership will see the igaming content provider’s range of bingo games make its way onto the BetVictor platform, including Bingo Blast and the upcoming Reels Room.
BetVictor says that the addition of the roster of bingo content will be a prime complement to its sports betting and online casino operation.
“Pragmatic Play’s custom, tailored solution is perfect for us and along with the strength of its games, made partnering with them an easy decision,” stated Turlough Lally, director of e-gaming at BetVictor.
“We’re confident our players are going to love the new additions to our already extensive gaming options.”
Pragmatic Play’s wider bingo offering offers players access to daily jackpots and prizes as well as a number of variants such as 90, 80, 75, 50 and 30-ball, as well as the aforementioned Bingo Blast. The mobile-first title is said to be 3-4 times faster than the average 90-ball bingo game.
Bhotesh Maheshwari, VP of commercial strategy and operations at Pragmatic Play, said: “Our range of exclusive bingo products is second to none and deliver a fresh, redesigned experience.
“It’s fantastic to see our range grace the platform of an operator like BetVictor, where we’re sure it will be right at home among the rest of its market-leading offerings.”