Gaming Innovation Group has linked-up with Malta-based DT9 Media, which provides affiliation and digital marketing services to igaming operators, for the provision of its GiG Comply automated marketing compliance tool.
The company’s automated marketing compliance solution scans more than 30,000 web pages each day for content including igaming code red words, links and regulatory requirements across multiple jurisdictions.
It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
Jonas Warrer, managing director of GiG Media, said: “We are happy to have partnered with DT9 Media and look forward to supporting them in their efforts to enhance their affiliate marketing compliance.
“The growing demand for GiG Comply is a clear sign that we have created a compliance solution that is recognised as the go-to compliance tool within the igaming industry.”
GiG Comply will permit DT9 Media to set-up bespoke checklist parameters, which can be tailored to cover market-specific legislation and advertising standards.
This will allow the group to ensure that affiliates are aligned with their brand’s marketing message, therefore further ensuring they remain compliant and safeguard their licence.
Andrea Centore, director of DT9 Media, added “As an affiliation company we are constantly striving to enhance our affiliate marketing compliance.
“We believe that GiG offers the perfect compliance solution to manage and monitor our affiliates’ marketing campaigns, and we are excited to start this partnership with them.
This renewal follows a number of GiG Comply updates for the firm, after online gambling firm bet365, Malta based online casino operator group Rootz and fellow igaming entity Nano Casino both recruited its services.