Global online gambling operator Betsson Group has unveiled a pair of igaming partnerships alongside EveryMatrix’s games development unit Spearhead Studios and Playtech.

The former will see the studio make its more than 30-strong content suite available across a number of Betsson Group’s brands, including Betsafe and Casino Euro.

“Here at Betsson Group, we are always listening to our customers’ needs and wants,” stated Ciara Nic Liam, commercial director for gaming at Betsson Group

“Bringing new and fresh casino content to them is a big part of what we do, and I would like to welcome Spearhead Studios to our casino portfolio. Their games are a great addition to our existing collection.”

The Spearhead Studios portfolio includes games such as Book of Souls, Fruits & 777’s, Lara Jones is Cleopatra, and Royal Crown, with the firm also asserting that it boasts “a strong pipeline of new launches” in 2021.

Mathias Larsson, managing director at Spearhead Studios, commented: “Everyone in igaming knows who Betsson Group is. They are not only a leading brand across Europe, but also a fun and vibrant company that puts customer service first. 

“I am more than proud to see Spearhead Studios’ games live on their casino. It’s a statement of our commitment to make available high-quality and localised content across many markets.”

Furthermore, Betsson has also struck an alliance with Playtech that will see the gambling tech firm roll-out its live casino products access brands such as Betsson, Betsafe, NordicBet and EuropeBet.

The four-year partnership, which follows the 2020 launch of Playtech’s iPoker network across several of Betsson Group’s brands, will see players gain access to a live casino and table games portfolio which includes Live Quantum Blackjack, Live Slots and the newly launched Adventures Beyond Wonderland. 

Shimon Akad, chief operating officer at Playtech, added: “Betsson Group is a highly respected operator within the online gambling industry, and we are very proud to be working with them. 

“Betsson Group already offers an excellent player experience to its significant international audiences and we are confident that Playtech products and innovations will only serve to enhance this experience further. 

“With a continued focus on safer gambling, Playtech’s core strategy is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players.”