Building the Pariplay brand in the US is considered a “priority for us this year” says the aggregator and games provider, after striking a deal to supply its portfolio to GAN.

After making its debut alongside Rush Street Interactive in New Jersey in February, Pariplay will expand its footprint in the US market via GAN’s plug and play aggregator platform.

This platform is live in the three states of New Jersey, Pennsylvania and Michigan, with Gan also currently supplying approximately 20 real money and social US operators with online solutions, including Penn Interactive, Borgata, Seneca and Twin River Casino. It also offers its platform to operators in Italy.

“Pariplay’s extensive content portfolio provides innovative games that offer maximum entertainment and engagement that appeal to all player types,” noted Jeff Berman, chief commercial officer at GAN.

“With the addition of Pariplay’s games we will significantly boost our existing offering and provide our partners with premium titles that we are certain slot fans will love.”

The Pariplay content library currently boasts in excess of 120 games, with the firm saying that its “top performing” titles include Stallion Fortunes, Mystery Fox and Dragons of the North.

Christine Lewis, CCO at Pariplay, says that the US online gaming market offers great potential to the group: “Establishing a presence and building our brand in the US market is a priority for us this year.

“The US is growing at an impressive rate with more states currently considering legalising online gaming and our objective is to be at the forefront of the developments.

“By partnering with GAN, a well-established supplier in the market with leading operator partners, we will get our games in front of a significant audience across numerous states and we are excited about growing our business in the US together.”