Aspire Global’s online casino games provider Pariplay has made its US breakthrough after securing a collaboration with igaming and sports betting operator Rush Street Interactive.
This has seen RSI launch a selection of the group’s online casino portfolio in New Jersey, a move lauded as “another milestone” by Aspire Global in its international expansion strategy. The Pariplay portfolio includes Wolf Riches, Mystic Manor, Rumble Rhino and Dragons of the North, among others.
Richard Schwartz, president of RSI, stated: “Partnering with Pariplay is very exciting as PlaySugarHouse.com players will be the first in the US to play their games, and it reaffirms our commitment to provide our players with the most dynamic mobile playing experience possible.
“Given that Pariplay’s high-quality games are already hugely successful in the European market, we anticipate that our New Jersey players will also love them.”
Pariplay lauds RSI as a “major player” in New Jersey, and asserts a belief that this maiden partnership can act as a springboard from which the group can reinforce and elevate its positioning in the US igaming space.
The first launch into the regulated US market is said to mark a crucial advancement in the strategy to extend Aspire Global’s global footprint, as well as matching the decision to expand in the US gaming market with several of the group’s products
Adrian Bailey, managing director at Pariplay, added: “We’re delighted to partner with RSI and further our expansion into regulated markets by going live in the United States market for the first time in Pariplay’s history.
“Their status as a proven online casino operator in both the New Jersey and Pennsylvania markets is a huge opportunity for our gaming catalogue to serve as an extension of RSI’s existing content. We look forward to building an enduring partnership with them and exploring how our games resonate with US players.”