Global online gaming and sports betting firm Betway has added to its string of sporting partnerships after linking-up with Surrey County Cricket Club.
The collaboration will include Kia Oval venue branding at all domestic and international matches, as well as seeing the firm’s logo feature on the back of the club’s Vitality T20 Blast shirts.
“As we look forward to a hugely exciting season at The Kia Oval we’re very happy to be partnering with Betway, one of the UK’s most exciting and innovative betting companies,” commented Charlie Hodgson, managing director of The Kia Oval.
This sees Surrey CCC join Betway’s cricket portfolio which already includes Cricket South Africa, Cricket West Indies and former England and Surrey star Kevin Pietersen.
Pietersen, a Betway brand ambassador, noted: “It’s great to see Betway and my old county Surrey going into partnership. I had a great time at The Kia Oval. The atmosphere there is fantastic and always helps to make the cricket an exciting spectacle.
“Surrey are competing for three different county titles, as well as hosting the fourth match of a blockbuster Test series between England and India. It looks set to be a memorable summer of cricket.”
This comes after Betway recently adopted a US focus, with March seeing partnerships secured with seven franchises across the National Basketball Association and National Hockey League ecosystems.
This saw alliances struck with five NBA franchises, namely the Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers and Golden State Warriors, as well as four-time Stanley Cup Champions New York Islanders, and the Los Angeles Kings.
Anthony Werkman, CEO of Betway, said of the latest collaboration: “We are extremely happy to be announcing our partnership with the Surrey County Cricket Club. It enforces our continued commitment to cricket and we can’t wait to watch the team compete in the Vitality T20 Blast, LV= Insurance County Championship and Royal London One Day Cup.”