Cryptocurrency casino and sportsbook Stake.com has depended its ties with the Ultimate Fighting Championship, after announcing UFC Heavyweight Champion Francis Ngannou as its latest brand ambassador.
Also known as ‘’The Predator,’’ he becomes the second UFC champion to tie up with Stake, which already boasts of a partnership with UFC Middleweight Champion Israel Adesanya.
Under the terms of the partnership, he will receive a part of the sponsorship in cryptocurrency, with the operator also vowing to introduce exclusive VIP benefits and special offers featuring Ngannou.
Stake asserts that it is confident that the new collaboration with the UFC Heavyweight Champion will strengthen its position in the global UFC betting market, with the firm also gaining the rights to live stream all fights on its platform.
Ngannou recently became the first UFC athlete to launch his own NFT prior to his heavyweight championship knockout victory over Stipe Miocic at UFC 260, which fetched more than half a million dollars.
Speaking of the partnership, Ngannou expressed that he is “very excited about the partnership with Stake.com. Since my NFT drop in March, I have been completely obsessed with the crypto space and I’m extremely excited to be partnering up with the largest (and best) crypto betting platform in the world.”
In March, Stake.com rolled-out a collaboration with the UFC, which saw the group become the mixed martial arts organisation’s ‘Official Betting Partner’ in Latin America, excluding Brazil, and Asia, and creating a new sponsorship category for the organisation in the process.