PlayStar Casino has appointed Dan Alexander as chief operating officer, as the online casino brand prepares to make its debut in the New Jersey igaming market later this year.
At the firm, he will utilise past experience to build the foundations of the brand’s online casino product, in addition to playing a central role in growing the wider team.
“Dan brings a massive amount of product, operational, marketing and industry knowledge to PlayStar and I am delighted to welcome him to the team,” explained Per Hellberg, CEO of PlayStar.
“By adding his great managerial skills to the mix, we have the perfect set-up to take the next steps in our exciting journey to become to number one casino brand in New Jersey.
“The foundation of this is our modern, agile technology platform which we are combining with the best team in the business to provide US players with a superior online casino experience.”
Alexander joins PlayStar with a decade of industry experience, having spent the last three years at bet365 as head of casino. Prior to this he was head of product and platform at Mansion.
During his time at the former, he was responsible for taking the operator’s online casino brand into new global markets and managing a team responsible for more than ten international gaming licences.
Alexander added: “I am delighted to join PlayStar as we prepare to launch in New Jersey, I am looking forward to shaking up the market.
“PlayStar’s approach of combining cutting-edge technology with an exceptional team is a proven formula for success and I am excited to be contributing to what will be an incredible journey.
“bet365 is a highly regarded organisation and has given me a suburb foundation of knowledge and experience to apply to the role with PlayStar.”