Aspire Global has been recruited by casino and sports betting site, as the entity prepares to make its debut in the UK market.

The collaboration, which continues the planned global expansion of Stake, covers Aspire Global’s entire proprietary offering, which includes platform, sportsbook, games, game aggregator and managed services.

“We are thrilled to partner with such a strong, fast-growing brand as which provides an innovative gaming experience,” explained Tsachi Maimon, CEO at Aspire Global.

“This partnership is yet another proof of the strength and attractiveness in our complete igaming offering. We look forward to support in further strengthening their position as a fast-growing, innovative iGaming company in the large UK market.”

In March 2021, UFC announced a new partnership with Stake, which subsequently became its first-ever official betting partner in Latin America and Asia. World MMA champions Israel Adesanya and Francis Ngannou are also brand ambassadors of the group

Mladen Vuckovic, CEO at, added: “When we planned our expansion to the regulated UK market, we searched for a partner who can provide the entire igaming offering and is renowned for its technology, expertise and products.  

“Aspire Global met our high standards and will offer our players a unique experience across multiple verticals. We look forward to continuing our expansion together with Aspire Global.”