Despite recording a slight increase in revenues generated from harmful gambling, Kindred Group continues to advance on its business sustainability objectives.
Publishing its most recent safer gambling update, Kindred reported that its share of gross win revenues from high-risk players increased from 3.9 per cent to 4.3 per cent during its Q2 trading period.
Yet, the firm highlighted that despite the minor increase, its customer care performance maintained its 76.9 per cent effectiveness of improving safer gambling outcomes following interventions.
Ahead of publishing Kindred interim results on July 23, group CEO, Henrik Tjärnström, cited continued progress on the firm’s sustainability objective of generating zero per cent of revenues from high-risk customers by 2023.
“During the past quarter we have continued to see a positive and constructive dialogue across the industry in terms of achieving a more sustainable gambling market,” he remarked.
“Ensuring that the discussion continues to take place, and that it is fact-based, is vital if we are to achieve the ambition we have set. Despite our revenue increasing slightly this quarter, which is an expected fluctuation, we remain dedicated and focused on our journey towards zero.”
Providing a breakdown of ‘customer risk levels’, the Stockholm-listed operator revealed that at present 91%per cent of its customer base is composed of ‘recreational/social’ – 71.4 per cent – and ‘low-risk’ – 19.5 per cent – players.
In February this year, Kindred Group started to communicate about its “journey towards zero” by announcing the share of revenue derived from harmful gambling.
During the first quarter of 2021, Kindred documented a decrease in the share of revenue that the group derives from harmful gambling to 3.9 per cent.
Further safer gambling metrics saw Kindred report a group-wide one per cent increase in “improvement effect after interventions” by its customer care teams to 76.6 per cent.