Kindred has reported a slight reduction in revenue share from harmful gambling in the fourth quarter of 2023, while improvement effects after interventions continue to rise, as they have done throughout the year.
As part of its ‘Journey towards Zero’ campaign of reaching zero per cent of revenue generated from harmful gambling, the 32Red and Unibet operator provides quarterly data on revenue share from harmful gambling and improvement effect after interventions.
For Q4 2023, Kindred’s share of gross winnings revenue from high-risk players was 3.1 per cent, a decline on Q3’s 3.3 per cent. However, this figure has been dipping between 3.3 and 3.1 throughout 2023 (Q1: 3.3 per cent, Q2: 3.1 per cent).
The percentage of detected customers who exhibited improved behaviour after interventions increased, as it has done throughout the year, reaching 87.4 per cent (Q1: 83 per cent, Q2: 86.4 per cent, Q3: 86.7 per cent).
Kindred noted that the sustained positive trajectory in the improvement effect after interventions “serves as a testament to the unwavering dedication and collective efforts of the entire company”, reflecting its “ongoing commitment to fostering positive change within the industry”.
Alexander Westrell, Director of Communications at Kindred Group, commented: “Addressing the decline in revenue from harmful gambling requires a long-term view. It’s important to note that our Journey towards Zero data has shown a steady decrease since 2020.
“Since the third quarter of 2021, the healthier gambling behaviour effect after interventions have improved from 64.9 per cent to 87.4 per cent. This progress shows in our transparent reporting and consistent work. It highlights our company-wide commitment, and has become a core part of Kindred’s DNA.”
The Journey towards Zero figures are released as Kindred continues to undergo a strategic review of its operations.
In November last year, the company announced that it would be fully exiting the North American market by the end of Q2 2024, subject to the regulatory process. It would also be reducing the number of employees and consultants it has by over 300.
Last month, Kindred also received an offer from Groupe Française des Jeux to acquire the entire outstanding capital of the company, which has also been unanimously recommended by the company’s board of directors.
Further updates of Kindred’s strategic review and the acquisition offer by FDJ will likely be made available when the company publishes its 2023 Q4 financial report on February 7.
