PointsBet has launched its proprietary igaming platform in the state of New Jersey, which becomes the second jurisdiction for the online casino product following its debut in Michigan earlier this year.
This adds further depth to the group’s presence in the region, which also includes a fixed odds sportsbook as well as the operator’s ‘PointsBetting’ platform.
Revenue in igaming has grown significantly since the repeal of PASPA in May 2018. Across New Jersey, Pennsylvania, Michigan, and West Virginia, all states in which PointsBet has online casino market access, revenues reached almost $900m in the June 2021 quarter, which if annualized would equate to greater than $3.5bn per annum.
“We are thrilled to be able to expand our igaming presence in the United States and bring our proprietary online casino product to the robust New Jersey market,” Sam Swanell, PointsBet group CEO and managing director, said of the group’s latest expansion.
“The continued growth of our igaming presence further advances our ability to acquire and retain premium clients, complementing our existing sports wagering products.”
PointsBet currently operates its sports betting platform in Colorado, where the group has additionally established their North American headquarters – Illinois, Indiana, Iowa, Michigan, and New Jersey.
The firm adds that it aspires to unveil its sports wagering and online casino product in Arizona, Kansas, Louisiana, Maryland, Mississippi, Missouri, Ohio, Pennsylvania, Tennessee, and West Virginia, via additional market access agreements subject to enabling legislation and/or regulatory approvals.
“I am proud of our igaming team for a successful expansion into New Jersey following what has been a tremendous introduction of our proprietary online casino product in Michigan,” added Manjit Gombra Singh, PointsBet president of product and technology.
“We are excited for what the future holds and welcome the opportunity to continuously improve and expand the online casino presence at PointsBet.”