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Greentube has expanded its presence across the CIS region after teaming up with igaming and sports betting operator Parimatch, whhich the supplier lauds as a “testament to the demand of our content” in the region.

Following a successful integration, Parimatch customers now have access to Greentube games such as Book of Ra, Lucky Lady’s Charm and Sizzling Hot, as well as its more recent gaming content including Diamond Link: Mighty Elephant, Diamond Link: Oasis Riches and Diamond Link: Mighty Sevens.

Eugene Saveliev, head of casino at Parimatch, noted: “Greentube offers some of the most renowned titles on the market and we know that casino players love to play their games. 

“By adding their impressive games portfolio to our online casino we have significantly boosted our offering with world-class titles and we can be confident that more hits will be added as our partnership develops.”

Through the partnership, the Novomatic interactive division says that it will “significantly enhance the reach of its content” in markets where Parimatch operates, which will build upon its current presence, with Belarus and Ukraine cited as regions of success.

“Our games have resonated well with local players in the CIS region and this deal with Parimatch is a testament to the demand of our content,” commented Opher Ben Zvi, key account manager for CIS at Greentube

“Partnering with such a strong brand will see us reach a significant new audience in the area and we are excited to work together to further strengthen our position across regulated markets.”

Earlier this week, Parimatch rolled-out a partnership with Chelsea FC, in a link-up which will cover the next three seasons and include branding and fan engagement opportunities.

The agreement will see the firm work to enhance the Premier League club’s fan engagement capabilities by creating exclusive matchday experiences for fans throughout the coming 2021/22 season.