Rush Street Interactive has made a minority investment in game developer and tech provider Boom Entertainment, which will secure the group access in Louisiana, Mississippi, and New Mexico.
Furthermore, the two parties have entered into a “comprehensive commercial agreement,” which will integrate its remote gaming server and license online casino and sports betting games for RSI to make available to its real money and social casino players.
Boom will also develop certain custom games for which the group will gain exclusivity rights for at least a one year period.
Richard Schwartz, president of RSI, explained: “Boom shares our focus on technological excellence and innovation, and the team has a proven ability to design games that retain players through simple, yet creative, game mechanics.
“By bringing this content to BetRivers.com and PlaySugarHouse.com, our investment and partnership with Boom are consistent with RSI’s strategy to offer customers the best user experience and widest range of games available in the industry.
“Moreover, we are very pleased to add Louisiana, Mississippi, and New Mexico to the growing list of states in which RSI has obtained market access relationships as we continue to expand across the country and position RSI to reach gaming enthusiasts wherever they may be.”
Additionally, through Boom’s relationship with certain land-based casinos in Louisiana, Mississippi, and New Mexico, RSI will receive market access opportunities to operate online casino and sports betting in those new states, subject to license availability, state law and regulatory approvals.
In the former, RSI expects to launch mobile sports betting operations during the upcoming football season, following its legalisation in June 2021.
Schwartz added: “Having worked with the Boom management team during their time in leadership roles at High 5 Games, we are deeply familiar with the quality and reliability of the products they have built and have always admired the vision, experience, and passion they bring to our industry.
“We look forward to participating in Boom’s continuing growth together with the rapid growth of online gaming.”
Founded in 2015 and based in New York, Boom develops products and content across the online casino and free-to-play categories, including its flagship product, NBC Sports Predictor.
The company is led by gaming and technology executives Stephen Murphy, co-founder and CEO, and Med Nadooshan, president and CTO.
Murphy noted: “We are excited to partner with RSI, an industry leader who understands and appreciates the importance of high-quality game design.
“We have long discussed collaborating with RSI on innovative games and products, and we are excited to bring many of these opportunities to life in the coming months and years.”