International Game Technology has announced the launch of a PlaySports-powered retail sports betting space at Meskwaki Bingo Casino Hotel in Tama, Iowa.

Fubo Gaming has gained approval from the Iowa Racing and Gaming Commission to offer online sports wagering within the state through a market access agreement with Casino Queen.

The Chicago-based subsidiary of live TV streaming platform fuboTV says that development marks “ an important next step” in launching its mobile sportsbook, Fubo Sportsbook, which remains on track to go live in the fourth quarter of 2021. 

Once launched, sports bettors in the Hawkeye state will gain access to the mobile sportsbook that will look to enhance their wagering experience through the “Watching Now” feature, an integration of sports wagering and live streaming with fuboTV.

Designed as a personalised betting experience reflecting what users are watching on fuboTV, Fubo Sportsbook intends to combine data from both the betting and streaming platforms. Leveraging fuboTV’s first-party user behavior data to understand consumers’ viewing preferences and recommend relevant bets, the company is aiming to turn passive viewers into active, engaged participants. 

Scott Butera, president of Fubo Gaming, said, “As we enter the mobile sports betting market, we couldn’t be more excited to kick off this journey in Iowa. We thank the IRGC and Casino Queen for being the perfect partner in helping us cross the goal line and bring this sportsbook to the passionate sports fans of Iowa.

“We believe Fubo Sportsbook will provide an elevated sports entertainment experience that will bring increased interaction and engagement between sports viewing and betting. We are working with regulators in additional markets as we aim to truly innovate the gaming space.” 

Fubo Gaming also has obtained market access agreements in four other states, including Arizona through a partnership with the Ak-Chin Indian Community, Pennsylvania via The Cordish Companies as well as in Indiana and New Jersey via Caesars Entertainment.