Pariplay has secured yet “another milestone” in its expansion strategy across the US, after the Aspire Global content and aggregator provider was granted a full igaming supplier licence in West Virginia.
This will enable local licensees across the state to access the Fusion aggregation platform, with boasts an igaming offering of more than 3,000 games from a number of developers.
In January this year, Pariplay was granted an interim certification in West Virginia, which came a month before the group made its debut in the US market when its content went live in New Jersey. Pariplay has also applied for licenses in several other states.
Pariplay’s Fusion platform hosts over 100 proprietary slot games, as well as content from over 60 global online casino development studios and up-and-coming suppliers.
The firm says that partnerships and content have been selected for customisation targeting the US player preferences with an exclusive game line-up.
Fusion also features a set of marketing engagement tools, soon to be certified in the US, such as a bonus engine, live tournaments, free spins, and spin that wheel, which have been designed to boost acquisition, retention and engagement rates.
“The US is one of Aspire Global’s prioritised markets and a full license in West Virginia is an important marker in the implementation of our US growth strategy,” stated Tsachi Maimon, CEO of Aspire Global.
“The US igaming market is growing at an impressive rate and we are determined to be at forefront of the developments.”