La Liga champions Atlético de Madrid have disclosed a two-year global partnership deal, excluding Spain and Asia, alongside online gambling brand Betway.
The Super Group owned entity, which becomes official sports betting partner of the 11-times La Liga winning football club, will see their branding pitch-side on the LED advertising boards at the club’s Wanda Metropolitano Stadium in domestic games.
Iñigo Aznar, commercial director of Atlético de Madrid, noted: “We are very keen with our partnership with Betway outside of Spain. It is a top global player in its sector which will represent an important support to the Club’s international expansion strategy.
“We look forward to starting to work together and make this partnership a great success for both Betway and Atlético de Madrid.”
The partnership also sees Betway gain access to the club’s playing roster, with the production and delivery of social and digital content for football fans said to already be in the pipeline.
“We’re incredibly proud to become the official sports betting partner of the current La Liga champions, Atlético de Madrid,” explained Anthony Werkman, Betway CEO.
“We’re excited to have an agreement with one of the biggest clubs involved in both La Liga and the Champions League; two of the most viewed sporting competitions around the world.
“With a team full of internationally recognised names, this partnership will gain further exposure for our brand, that has an ambitious global vision.”
The former represents SA Rugby’s first association with a company from the betting sector, with the alliance alongside the world champions praised as a “significant step” in Betway’s growth and reach to South African rugby fans.