Caesars Entertainment has unveiled a collaboration with NFL franchise Indianapolis Colts, which designates Caesars Sportsbook as a premier sports betting partner and the only official casino partner of the team.
The enhanced partnership, which has been undertaken on a multi-year basis, expands upon the existing Colts Caesars partnerships with Harrah’s Hoosier Park Racing & Casino and Indiana Grand Racing & Casino.
As part of the enhancement, Caesars Sportsbook will receive additional marketing and sponsorship assets, including naming rights for Lucas Oil Stadium’s South Gate which now becomes Caesars South Gate.
Furthermore, a Caesars Sportsbook Lounge is to also open, which will see live odds displayed on LED screens and Caesars ambassadors available to lend a helping hand.
Caesars will also sponsor the ‘Pick 6’ predictor game on the Colts mobile app, which generates a series of six questions about an upcoming game and offers a series of weekly prizes. All participants are also entered into a chance to win a trip to Las Vegas to stay at a Caesars Entertainment resort.
“We’ve been a proud partner with Caesars properties in Indiana for some time now, but this new partnership expands our ability to offer Colts fans a truly unique experience, whether at Lucas Oil Stadium or watching from home on gameday,” said Roger VanDerSnick, Colts chief sales and marketing officer.
Caesars Sportsbook will also continue to be integrated into the Indianapolis Colts’ media and marketing efforts, which will deliver exclusive offers and promotions directly to fans.
“Expanding our sponsorship with the Colts to serve as their premier sports betting partner and only casino partner is an exciting step in our longstanding relationship,” said Chris Holdren, co-president of Caesars Digital.
“Indiana has been a special place for our company, and we know how passionate these great sports fans are for their home team. Caesars will continue to push for innovation to bring the best in sports experiences, both in-person and on mobile, to the Hoosier State through Caesars Sportsbook and our partnership with the NFL.”