Parimatch has strengthened its links to the sporting world further still, with the online casino and sports betting operator naming Oleksandr Usyk as the group’s first responsible gambling project ambassador.
The alliance comes hot on the heels of the firm bolstering its presence in the Premier League, after striking a three club agreement alongside Aston Villa, Brighton & Hove Albion, and Southampton.
Maksym Liashko, co-CEO at Parimatch Tech, said: “As market leaders in the CIS and a responsible business, we are championing the move towards responsible gambling. Our team will advance responsible gambling project in development, analytics, and communication with clients.
“We are confident that the partnership with Oleksandr will take our initiatives to a new level and help Parimatch spread knowledge about responsible gambling among players worldwide.”
Following the link-up with the mandatory WBO challenger, Parimatch has also detailed plans to conduct educational events for clients and raise awareness about gambling in the community.
The collaboration comes ahead of the undefeated Ukrainian’s collision with Anthony Joshua on Saturday 25 September at the Tottenham Hotspur Stadium.
Usyk added: “Willpower, intrinsic motivation and self-control are the key elements for victory. The same goes for gambling: it is important to stay mindful while gambling, to understand that this is just a way to have fun and get positive emotions, and you can always pause if necessary.
“This is what I mean by responsible gambling. Therefore, I join the initiative of Parimatch, which will raise the awareness of players about the principles of fair, responsible and transparent gambling.”