Fast Track enhances Palasino player engagement with CRM integration

The online extension of Czech-based Trans World Hotels and Entertainment, Palasino, has enhanced its online player base engagement with Fast Track CRM integration. 

As part of the partnership, Fast Track CRM will provide the operator with the capabilities to use real-time, on-site engagements to communicate with its online players, along with offering data and detailed segmentation to personalise the player experience. 

“We are excited to be part of Palasino’s launch journey and look forward to seeing how they will use our platform’s capabilities,” explained Simon Lidzén, co-founder and CEO of Fast Track.

“Their vast experience in the land-based casino industry will be a great foundation to move into the online space and I’m sure they will bring some really interesting ideas from that world to how they will engage online players.”

Scheduled to be launched in early 2022, the MGA licenced brand, offering casino, live casino and poker, will be placed on the Pragmatic Solutions platform.

Colin Stewart, CEO of Palasino, added: “Fast Track is the perfect partner to work with on our player engagement for Palasino. 

“The platform’s real-time foundation creates exciting opportunities for on-site engagement and the existing integration with the Pragmatic Solutions platform means we are confident that we will have all the data we need to create a very personal experience for our players.”

Earlier this year, Fast Track partnered with 32Red in an agreement to supply its CRM platform to offer greater flexibility for the operator’s engagement campaign whilst offering the Kindred Group subsidiary access to 400 data points.