Betway has extended its US sporting network further still, after the Super Group owned online betting and gaming brand struck an alliance with National Hockey League franchise the Philadelphia Flyers.
As an official partner of the Wells Fargo Center-based side, Betway’s branding will appear on the ice and on the boards during Flyers home games, as part of the multi-year partnership.
Furthermore, the online gambling entity also says that it will garner widespread coverage from the Flyers broadcast and social media reach, as well as “huge TV viewership records” that were set last year.
“As an organisation, we focus on partnering with innovative, forward-thinking brands who understand not only where the sports industry is right now, but also where it’s going,” stated Mike Shane, chief business officer for the Flyers.
“This partnership with Betway is a great match for our organisation, and thanks to our league-leading social media platforms and our consistently strong TV ratings, we’re able to provide our partners with incredible exposure and reach.”
Anthony Werkman, CEO of Betway, commented: “Continuing the growth of the brand, we’re thrilled to add the Philadelphia Flyers to our burgeoning North American portfolio.
“Through our partnerships with both the Flyers and the 76ers, Betway now has a major presence in the fanatical sporting city of Philadelphia.
“The Flyers are one of the most popular teams in the NHL, setting social media and TV viewership records, so this partnership will give us huge exposure to fans throughout Pennsylvania who have access to our products.”